Magnetic
A rebrand sparked by the merger of Fluxx & magneticNorth.
In 2022, two award winning organisations joined forces over a shared vision. Fluxx, the UK’s leading innovation agency and northern design powerhouse magneticNorth became Magnetic – bringing together design and innovation to design better futures.
Project
Fluxx + mN rebrand
Year
2022 - 2023
The logo
The wordmark for Magnetic has been designed with custom letterforms and a unique weighting that is based on the Moderat typeface.
The result is a wordmark that is distinctive and embodies the character of Magnetic, possessing the ability to hold its own without the need for additional elements.
Upon closer inspection, the wordmark showcases cleverly incorporated magnet shapes within the letters 'M' and 'N'. These shapes serve as a subtle nod to the brand name, rather than being prominent or overt. The aim was to create a wordmark that is both elegant and playful, capturing the essence of Magnetic in a simple yet impactful way.
Swirling fields of energy
A nod to the dynamic nature of the
creative process.
Colour system
Our primary palette consists of Magnetic Mint and Magnetic Blue.
Our secondary and tertiary palettes are used to accent and complement these blues, and should be used sparingly.
