Athletes Kitchen

Athletes Kitchen is a London based meal-prep service with its sights firmly set on becoming a nationwide health & wellness brand.

Athletes Kitchen approached me and asked us to completely overhaul their brand and website. We successfully delivered a comprehensive redesign, including the development of a new logo and brand identity, website design, and ongoing creative direction and design support. We continue to act as a design consultant for the company, providing guidance and support for their evolving design needs.

Project
Athletes Kitchen rebrand & site design

Year
2022 - Present

Original Athletes Kitchen Logo

The original logo was clearly not fit for purpose, there was just too much going on (don’t get me started on the knife & fork).

New Athletes Kitchen Logo

The new green aesthetic and strong logo evoke feelings of vitality, fitness, freshness and strength.

A fresh new look

A brand new e-commerce site