Arena Bank

One of the world's leading banks sought to envision the future of personal banking with Quantum Encryption.

We responded by developing a brand-new entity, "Arena." Drawing inspiration from companies like O2, which successfully launched spin-off brands like GiffGaff to engage younger audiences, we aimed to create a similar dynamic.

This strategy not only mitigates any negative perceptions linked to the parent brand but also fosters a new, forward-thinking relationship with consumers.

Project
Quantum Secure Banking Brand

Year
2024

Arena Logo: Off-White

Arena Logo: Dark Blue

Debit & Credit Cards

Tagline

Arena
sub-brands

As part of this exploration, we looked at how the Arena brand could expand and work across different product lines and services.

Beauty at the atomic level

As a creative nod to Arena’s quantum encryption, each product and service receives its own “atom” design element. These are used either cropped or as whole shapes in different areas of the brand.

For example, the Debit and Credit atoms appear as whole elements on the respective cards. They are not only there for aesthetics, but help to signpost different products. (see below)